Achieving a strong SEO strategy doesn’t need to be complicated or require a hefty investment in agencies. While delegation is vital as your business grows, if you’re just starting out, especially as a solopreneur, you’ll be managing SEO on your own. The good news? With the right tools, it’s entirely manageable. In this article, we’ll highlight the top DIY SEO tools that can help you enhance your website’s search engine optimization effectively.
1. SE Ranking
SE Ranking has earned recognition for its value and service quality across major review platforms. It offers several features that you can explore for free without entering payment details, including tools for Keyword Research and a Keyword Grouper.
Pricing:
- Essential: $31/month for 250 keywords or $55/month for 750 keywords.
- Pro: $71/month for 1,000 keywords.
- Business: $151/month for 2,500 keywords and API access.
2. SurferSEO
With over 20 years of experience, SurferSEO is an excellent SEO content optimization tool. It comes with a Content Audit feature that analyzes your published pages and compares them to top-ranking pages.
Pricing:
- Essential: $89/month with the Content Audit tool and AI detection.
- Scale: $129/month, audit pages and invite up to 5 team members.
- Scale AI: $219/month, generate articles with AI.
- Enterprise: Custom pricing with onboarding, SERP analyzer, and API.
3. Semrush
Semrush is one of the most renowned SEO tools, offering more than 40 tools to boost your online marketing efforts. Its data is updated daily, ensuring accurate tracking of keyword rankings.
Pricing:
- Pro: $139.95/month for up to 500 keywords.
- Guru: $249.95/month for up to 1,500 keywords.
- Business: $499.95/month for 5,000 keywords.
- Free 7-day trial for Pro and Guru plans.
4. Mangools
Founded in 2016, Mangools offers powerful tools like KWFinder, SERP Checker, and SiteProfiler. These can help you compare your domain authority with competitors, with popular brands like Airbnb using them.
Pricing:
- Free: 5 lookups per day, with limited keyword and competitor options.
- Entry: $29/month for 50 keyword lookups daily.
- Basic: $49/month for unlimited domains and 200 keywords daily.
- Premium: $69/month with additional seats and extra keyword lookups.
- Agency: $129/month with up to 1,200 keyword lookups.
5. Ubersuggest
Created by SEO expert Neil Patel, Ubersuggest is a user-friendly tool perfect for small businesses looking to enhance their SEO without complex knowledge.
Pricing:
- Individual: $12/month for 1 website and 150 searches/day.
- Business: $20/month for up to 7 websites and one team member.
- Enterprise: $40/month for 15 websites and 900 searches/day.
- Lifetime plans start at $120, with all updates included.
6. Seobase
Seobase serves over 15,000 customers and provides free SEO tools with detailed daily reports on your site’s desktop and mobile performance.
Pricing:
- Free: 1 team member, 1 website, and 3 keywords.
- Basic: $7/month for 50 keywords and 2 team members.
- Premium: $27/month for 500 keywords and 5 team members.
- Professional: $97/month for 300 sites and 3,000 keywords.
7. Serpstat
Serpstat is an award-winning SEO tool used by major brands like Samsung and Uber. It offers a freemium model, so you can get started without committing immediately.
Pricing:
- Individual: $59/month for up to 10,000 checks/month.
- Team: $119/month for up to 50,000 checks/month.
- Agency: $479/month for up to 500,000 checks/month.
8. Moz
Moz offers several free tools like its Keyword Explorer and Link Explorer. For more powerful features, Moz Pro provides comprehensive SEO support.
Pricing:
- Free trial: 30 days of Moz Pro Medium.
- Standard: $99/month for 1,200 keywords weekly.
- Medium: $179/month for 6,000 keywords and branded reports.
- Large: $299/month for 12,000 keywords and 3 users.
- Premium: $599/month for 18,000 keywords and 5 users.
9. Majestic
Launched in 2008, Majestic boasts the world’s largest commercial link intelligence database. It’s a valuable tool for backlink analysis.
Pricing:
- Lite: $49.99/month for Fresh Index backlinks.
- Pro: $99.99/month for custom reports and network analysis.
- API: $399.99/month for custom OpenApps and large data needs.
10. Ahrefs
Ahrefs is a premium SEO tool known for its Keyword Explorer and Site Audit features, helping users refine their SEO strategies.
Pricing:
- Starter: $29/month for limited access to major tools.
- Lite: $129/month for up to 750 keywords.
- Standard: $249/month with full site audits and SERP analysis.
- Advanced: $449/month for up to 5,000 keywords.
- Enterprise: $14,990/month for unlimited backlinks and team permissions.
11. SEO Scout
SEO Scout is an SEO analysis tool that offers keyword clustering features both inside its plans and as a free version. It uses Natural Language Processing to analyze the top 30 Google results for your keyword.
Pricing:
- Starter: $49/month for keyword ideas and analysis.
- Business: $99/month for up to 10 websites.
- Agency: $199/month for advanced features and more sites.
12. Google Search Console
Google Search Console is a must-have tool for anyone serious about SEO. It gives you direct insights from Google about how your site is performing and how search engines view it.
Pricing:
- Free.
13. Screaming Frog
Screaming Frog is a website crawler that allows you to analyze your site for SEO issues like broken links, redirects, and duplicate content.
Pricing:
- Free for up to 500 URLs.
- Paid version: $209/year for unlimited URLs and additional features.
14. Google Keyword Planner
A free tool from Google, Keyword Planner helps you discover keyword ideas and provides search volume data, helping you plan your SEO strategy more effectively.
Pricing:
- Free (requires a Google Ads account).
15. Answer the Public
Answer the Public helps you find popular questions and topics related to any keyword, making it easier to create content that addresses what users are actively searching for.
Pricing:
- Free for limited searches.
- Paid plans start at $99/month for unlimited searches.
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